Justin Taylor

Archive for May, 2009

Twitter is an online social networking tool which has a lot of users and can be easily used to market your small home business and make it grow. This article reveals some mistakes people make when using twitter, this opens your eyes and you don’t need to reinvent the wheel.

1.Being a social networking site, numbers work for your good. By having a large following on twitter opens a doorway to successfully promote your online home business. Having a small number of followers doesn’t work because it means a low traffic to your site. Saying something worth hearing about your business that creates interest. Find other similar active big brothers in your niche and reach their followers too, they form a safe ground for marketing your company.

2. Don’t Just Market. Remember we are harnessing the power of twitter as a marketing tool which obviously isn’t on its own. Those people who are adamant users of this free web service are willing to make new friends interact with other people around the globe. By saying more of your self, what you do (mention your online home business here) will creatively blend your personal life with business, thereby exposing it without them noticing the social network marketing gimmick used. The more trusting friends you get the more followers of your online business become. Avoid too much mentions of your company and you will maintain the social aspect of the service.

3. Tweeter is a social network we know and should be viewed as such. All the tweets should be personally replied as they form the base of how many followers stick with you or not. Loosing the personalized touch to your followers is an absolute turnoff that can see you reduce the fan base.

Social marketing helps in increasing your site or blog traffic indirectly. Unlike in other forms where you can put forward your adverts or aim at increasing link-backs. This new form allows you to develop a personal platform where you interact with networked friends who have a great potential of being your customers. Your credibility on these systems often determine how they will perceive your business too. Strive to be personal and social as possible and you will have hit the golden pot without denting your pocket!

Sullivan Pau is a web Consultant and Webmaster at Syspag Studios ,A company offering web/blog design,web/blog hosting and SEO Outsourcing services.Read more Internet Technology articles at More secret web tips

Article Source:http://www.articlesbase.com/social-marketing-articles/mistakes-to-avoid-when-using-twitter-social-marketing-tips-946414.html

Word Count: 424

Indoor advertising placed strategically is a great tool for marketing to women. There are several forms of indoor advertising but restroom advertising has proven to be the most effective. With almost two out of three people remembering the ads they’ve seen with restroom advertising, you can be sure that people are seeing your ad and that you are making an impression on viewers. With ads in high traffic locations like nightclubs, movie theaters, health clubs restaurants bingo halls and shopping malls businesses can target women based on the age of the women they are trying to target.

Why marketing to women is a hot trend?

In spite of earning lower wages than men, studies have shown ladies pave the way for up to 80-85% of purchase decisions for their households. Regardless of the product businesses are targeting it makes sense to market to women because of their purchasing power.

Effective ways of using indoor advertising for women of different age groups

The most common form of indoor advertising is restroom advertising. Restroom advertising can deliver up to 3 minutes of captive female attention regardless of the general venue. The greater time of exposure is attributed to the fact that women in general have more patience and hence devote more time reading an ad than men. While indoor advertising can reach women and men of all ages let break down the venue locations for businesses that are trying to reach a particular age demographic.

Reaching the 18-35 year old demographic.

Women in the 18-35 year old age bracket visit health clubs sports bars and nightclubs. Because of how often women visit the restroom in these establishments the recall rate is as high as 84%.

Reaching the 25-69 year old demographic.

On the other hand women between 25 and 69 years of age can be targeted in restaurants, diners, and cafes. A majority of these restaurants have separate restrooms for men and women. Hence, restroom advertising can be used to focus separately for gender-specific products. Because individual restaurants can attract a specific demographic it is important to consult your local indoor advertising company who has the local knowledge to help you pick the restaurants reaching your desired demographic.

Reaching the over 50 demographic.
For women over 50 years bingo halls, golf courses, and restaurants are great locations to target this demographic. Because of the fact women are frequenting these locations you know that have some disposable income.  

Adding Indoor advertising to a marketing plan

Adding indoor advertising to a marketing strategy can drive sales and help brand your product or service to a wide range of women. Because of the effectiveness and affordability of restroom advertising, any business small or large can add indoor advertising as a part of a sound plan for marketing to women.

Kyle Burke owns an indoor advertising company in Naples Florida. Please don’t hesitate to contact me if you would like to discuss options for marketing to over half a million women in the southwest Florida area.

Article Source:http://www.articlesbase.com/social-marketing-articles/marketing-to-women-using-indoor-advertising-924267.html

Word Count: 505

Do you feel like your career is on the edge of extinction? Everyone’s seems to be doing good and heading to the top but you feel left behind in the rat race. Worried that you are on the list of your office’s endangered employees? Take a breather; you don’t need to feel that way. There are ways to revitalize that career and give it that much needed oomph. It’s time to flex those career muscles – Coach Carol Soares here tells you how.

Read on and discover how you can upgrade your skills…

In Darwin’s theory of evolution, the nature’s law is “only the fittest survives”. The land may have changed into tall buildings, huge shopping malls, confusing streets, but the law remains the same.

To guarantee your survival you need to learn to adapt and evolve. Change is inevitable, you cannot afford to just standstill, you need to jive and go with the flow. Be on your toes by knowing the latest developments in your industry. Live your life with not just a motto of “read, read, and read” but also include “Improve, improve and improve”.

Take classes, attend seminars, research your field and make sure that you know what is happening in your industry other than the bathroom break gossip.

Nowadays, singles do everything wired. It’s not only important but it’s vital for singles to be computer savvy. Being in the cyberspace gives you the surge to the competitive world of Marketing.

“Great Customer Service” will always be the internet’s industry motto. Marketing one’s own service means more than what it did 10 or 15 years ago. Clients are more tech savvy, more educated and more business oriented now.

To keep your self updated with what is happening around your field here is a list that I prepared to guide you through.

1. Getting continues feedback from your colleagues.

2. You have to always clarify and bring into line your personal and professional goals.

3. Do social networking; there are a lot of good networking sites such as twitter, blogger and facebook to name a few.

4. Update yourself by being an internet savvy. There are lot of new things happening worldwide and its all in your hands to do the clicking.

Face up to the challenge of constant change and the need for self improvement. Being consistent and open to change is the key to keeping up with the constantly evolving and shifting grounds for singles of the business world. Maintain presence in the cyberspace. Promote advocacy with technology. Know that even in cyber world, buyers still have the emotions and will choose and decide. So always look back to the basics: honesty and integrity in your dealings.

Coach Carol is a Singles Life Strategist with a background in social work who inspires Singles worldwide. Carol has worked in a number of different capacities, counseling and coaching all types of individuals. With thirteen years of experience she uses her coaching skills to help Singles achieve success that is defined by them, their way.

Article Source:http://www.articlesbase.com/social-marketing-articles/singles-keep-your-career-healthy-926097.html

Word Count: 518