When we marketers and copywriters approach a prospect with a direct-mail piece, an e-mail blast, a print ad – or any other kind of sales promotion, for that matter – we are interrupting his life. The simple act of putting sales copy before a prospect brings him to a fork in his road – forcing him to make a decision to either (1) read or (2) not read our message. And every time his eye moves from one sentence to the next… from one paragraph to the next… or from one page to the next… he buy Fluoxetine online reaches yet another fork in the road – and gets to decide whether he’s going to keep reading our message or abandon it.
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[...] Fun – The best campaigns I’ve ever launched were ones that the team had fun creating. One of unheralded values we can deliver to our customers and target market is to give them something that is fun, playful, different than the usual grist and brighten their day in a small way. I’ve written about the “Sleepy Elvis Returns for the Dead” direct mail piece that did just that here: [...]