Tag Archives: eye moves

Is Your Copy a Welcome Interruption?

When we marketers and copywriters approach a prospect with a direct-mail piece, an e-mail blast, a print ad – or any other kind of sales promotion, for that matter – we are interrupting his life. The simple act of putting … Continue reading

Posted in Business, Marketing and Advertising | Tagged direct mail, e mail, eye moves, mail piece, sales promotion | 2 Comments