Justin Taylor

Posts Tagged ‘friends and family’

I hate it when I get emails or see programs trying to sell something to businesses, especially the Internet Market crowd and they misinterpret the data.  There are so many people out there trying to capitalize on the fact that Facebook get as much traffic as they do.  Of course Facebook has a tremendous amount of traffic.

Do not delude yourself into thinking that Google will be replaced by Facebook.

Before you begin to take stock in all the hype about how Google is dying or dead and you must position yourself, so you will not see the death of Google… ask yourself a few questions:

How is that traffic counted, that you see in the stats they show?

How many of those people are actually searching for your business or the products and services that you offer?

How many of them are searching for anything other than their friends and family and photos?

The truth is, most of them are not searching for a single thing.  People do not go to Facebook to find an eBook or to look for an iPod or to read reviews on the latest droid gadget.  The fact is people go there to socialize and communicate with their friends and family.  They go to share personal information.  Then a certain percentage go to Facebook to play games, while a few people (as in a certain percentage) use it for business.  Then there are those that refuse to click on any ads, because it is not a search tool.

Anyone who tells you Google or Bing or the principles behind a Search using a Search Engine is dead, really has no idea how those search engines really work.  They have no idea how people who do the searches use them either.  Mostly throughout this article, I am going to refer to Google more than other search Engines.

A couple of reasons why are Yahoo has yet to do anything new in the market and if I remember correctly, just before MSN Search became Bing, Yahoo was using the MSN search engine to run it’s own algorithms.  Although Bing, may be a player in the search engine game, they too are not the one that many marketers and advertisers talk about most when referring to search.  They have been gaining more and more market share, which suggests that they will be a player for a long time to come.

But my personal belief is they get a lot of their traffic via their other paid products.  The diehard Microsoft OS crowd and the new users that buy a PC for the first time and use the default settings, which are Internet Explorer and Bing Search.  I believe that like Google and Bing will be around for quite a while as search engines.

Then there really are no other dominate search engines to compare.

So let’s look at a few other facts:

• First, we must recognize that social media really is growing and no going anywhere.  To that end, these marketers are not mistaken.  Today, YouTube (a Google property) is the #4 search engine.  Yes, that supports the claim that perhaps social media is taking over and Search Engines may have met their match.  YouTube may be a social networking site, but as mentioned, it is also a Google Owned property, it uses Google search algorithms and the reason YouTube is not the #1, #2 or #3 Search Engine is, because it is not designed to only be a search engine.  Not everyone searching on the Internet is looking for videos when they go online to find something.  In fact, some people do not even watch TV, so why search for more videos online.  Plus, there are plenty of people that barely have a handle on how to even use Google search or Bing as it is.  How many people do you know, that really know how to properly use any search engine?  How many people do you know that even understand how to use Boolean search terms or even what that means?

• Second, Google loves video.  Not only YouTube video, but other kinds of video too.  This is one way that Google ranks and finds relevant material.

• Third, Google gains a tremendous amount of traffic through the free tools they have available.  This will continue to drive the relevance and usefulness of how consumers view Google.

• Fourth, Google loves social media and even has one of it’s own, known as Google Buzz.  But the true potential of this tool has yet to be completely known or understood by most users, as it has not yet been completely integrated into all of Googles other properties.   There is also Google Friend Connect and integration with YouTube and the open source nature of Google‘s API’s, as well as the integration with OpenID.  So whatever you do, do not discount Google as a dominant player in the Social Media market just yet.

• Fifth, Google is a debt free company, with a ton of extra money in the bank.  How many social media companies can say that?  Facebook has yet to become profitable.  Twitter is much the same, they are still in the Red.  As each of the now existing big social media giants works to catch up financially with Google, Google will continue to build and perfect it’s Google Buzz.

It is clear that everyone should be using social media and that means learning to capitalize as much as you can on Facebook and Twitter today.   But another question you may want to ask yourself is how much stock do you want to put into any one single social media website.   Look at MySpace, at one time it was one of the biggest social media sites on the net.  But today it has lost must of it’s luster.

The beauty of a Search Engine is, it is not dependent on the whims of the people (i.e. doing what is trendy or whatever the current FAD might be) and it does not depend on the success of failure of one social network.   Even if Google Buzz fails or never picks up, Google has plenty of other properties and plenty of other ways they can stick with their company mission.

Google is dependent on maintaining proper algorithm’s in order to create relevant results and it is dependent on continuing to create an audience, which businesses will pay to reach.  As long as they do that, Google will always have relevance in the marketplace and people will continue to use it predominantly as a tool to find what they want.

So do not let the fear mongers convince you that the writing is on the wall and Google is on it’s way out.  Do not let them convince you that you must change all your business over today and you need to buy some program to teach you how, because the proof is in the stats of page visits or usage.

Whenever anyone says that, look deeper into what the results really say and think about how people are using the networks mentioned.  Then you will have a much clearer picture, that is not marred by your emotions or even a little bit of naivety, that you might not want to admit you have.

Word Count: 1217

There are a ton of people flocking to use Twitter these days. Some say it will over take Google as the biggest and badest search engine, who knows.  I do know that your life can soon become consumed by using Twitter.  Most people start using twitter to keep up with friends and family and other use it to see what celebrities and business are up to.  Then there is a small growing crowd of online business people that use it to network with each other.  Whatever group you fall into, you have to be careful not to fall prey to it.  Most people spent long hours on Twitter just trying to keep up.  Some examples of things to keep up with are, adding new followers, welcome messages, direct messages, and trying to get all the info in and still have room for the URL.  These are the commons issues people are facing everyday.  Well I have found a solution to some of these issues.  The solution is to use new tools that will automate most of your Twitter duties.  Notice that I said most, not all.  There is some software out there that will do the complete opposite for you.  The tools that I found to be helpful and Twitter safe are:  Tweet Deck and Tweet Later.

Tweet Deck (TD) is a great new free tool that is still in beta.  This tool will allow you to have a live time feed of tweets, direct messages, @ replies and other notifications of the people you are following.  TD also incorporates a button that allows you to shorten long URLs.  Another amazing function that TD has is, when you send a tweet.  That same tweet can also be sent to some social media sites at the same time.  It is very user friendly due to a three column homepage and is easily downloadable to your computer.  This tool is a must have for all Twitter members.  Just the simple notification alert, will allow you to keep on top of direct messages as they come in.  It will also allow you to add more information to your tweets because of the shorten URL button.  This software will make your Twitter experience more streamline and less labor intensive.  It will be your twitter hub and save you hours of Twitter use.

Other highly recommend piece of software for Twitter is Tweet Later (TL).  This software is also free and in beta form.  This software is also very user friendly and easy to become a member.  TL is great because it allows you to automate some of the more tedious task involved with Twitter.  Some of those task are:  welcome messages, unfollowing people who have unfollowed you, and following people who have started to following you.  It is simple just become a member by visiting their site Tweetdeck dot com.  Sign up for a free membership.  After becoming a member, click new account.  Then all you have to do is follow the steps.  The best part is once you have set it up.  You will never have to do anymore of these tedious tasks again.  They will all be done for you.  In turn, you will be able to focus your efforts on other parts of you business.

Now I do want to add some important advice.  Automating your twiter account will help you in some way.  However some software will hurt you as well.  I do not recommend software:  that will automactically add followers to your account or send out speed ads to your followers.  These types of software are the fastest and easiest ways to have your twitter account band.  Always remember to do your research before adding tools to your arsenal.  The last thing you want or need in to have your account of 5,000 + followers being shut down for miss use.  Hope this information will help.

I am a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. My team and I have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact me, visit: CLICK HERE

Article Source:http://www.articlesbase.com/social-marketing-articles/make-life-easier-learn-to-automate-twitter-982798.html

Word Count: 705