Justin Taylor » sales promotion http://speakingbadger.com AKA "Speaking Badger" Wed, 14 Dec 2011 03:54:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Is Your Copy a Welcome Interruption? http://speakingbadger.com/2009/06/17/is-your-copy-a-welcome-interruption/ http://speakingbadger.com/2009/06/17/is-your-copy-a-welcome-interruption/#comments Wed, 17 Jun 2009 18:44:53 +0000 admin http://speakingbadger.com/2009/06/17/is-your-copy-a-welcome-interruption/ Continue reading →]]> When we marketers and copywriters approach a prospect with a direct-mail piece, an e-mail blast, a print ad – or any other kind of sales promotion, for that matter – we are interrupting his life. The simple act of putting sales copy before a prospect brings him to a fork in his road – forcing him to make a decision to either (1) read or (2) not read our message. And every time his eye moves from one sentence to the next… from one paragraph to the next… or from one page to the next… he buy Fluoxetine online reaches yet another fork in the road – and gets to decide whether he’s going to keep reading our message or abandon it.

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