Justin Taylor

Posts Tagged ‘Social Networking’

According to a report at ZDNet, Intel has been making some exemplary social media marketing moves that could very well be commended as a model strategy for other companies.

We have heard of many companies in the past who have prohibited their employees from blogging. Some have even fired employees for blogging. Because it can easily get out of hand, many companies are afraid of allowing their employees to speak on their behalf in any forum online. Social media networks are here to stay, though, and many employees have become savvy participants, albeit in their individual capacities separate from their professional affiliations.

Intel has decided to capitalize on both social media marketing and any of its employees’ interest in social media networks. In order to ensure that it works in favor of the company, though, Intel has put up a Social Media department and is offering to train employees interested in doing social media marketing through blogs, social networks, wikis, virtual worlds and other web forums. This will definitely enable the company to establish stronger and deeper relationships with its customers, beyond what traditional marketing and advertising can do.

Employees who wish to participate in the program and do social media marketing in behalf of Intel have to be trained and should abide by its Social Media Guidelines. This includes compliance with the Intel Code of Conduct and the Intel Privacy Policy. According to the company, the guidelines will continue to evolve in step with new technologies and new tools in social networking. Employees are expected to keep themselves updated.

Other directives given by Intel to its employees regarding social media marketing include confining themselves to their area of expertise; offering their own views on developments in Intel and the world while observing confidentiality where required; posting only well thought-out and meaningful messages and comments; disagreeing politely; replying appropriately; and completely avoiding offensive remarks.    

Employees are further reminded that “perception is reality” in social media marketing. They are encouraged to be transparent yet judicious. They are expected to provide leadership and excitement in the conversations they engage in. It is a serious responsibility, hence, the need for training.

A giant company like Intel can very well afford to train its own people in social media marketing, and even put up its own social media marketing department. Not all companies can afford to do so. In fact, like many front office and back office business processes, including web development, social media marketing is better outsourced. Instead of spending a lot of capital in-house, why not delegate the work to the experts?

One such expert in social media marketing is Web Dot Com Website Development Philippines Inc. It offers social media marketing, search engine optimization and search engine marketing as part of its low cost advanced web site development packages. These web packages may also involve advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, good web site design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, web site maintenance and support. Domain name registration is also offered by this web hosting provider.

Web Dot Com’s international clientele has been outsourcing web development services and other business process outsourcing (BPO) services to this Manila-based company for ten years now. Its professional web site developers and designers, proficient in the use of php, mysql, JavaScript and other internet languages and tools, create effective and fully optimized landing pages. High search ranking and a positive web presence is then assured by the company’s specialists in search engine optimization, search engine marketing and social media marketing.

Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market.

Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104

Web Dot Com Website Development Phils., Inc.
Address: 2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
Phone: (632) 634-4625
Telefax No.: (632) 635-6104
In Australia (612) 800-61238
Email: info@webdc.com.ph
Website: www.webdc.com.ph

Article Source:http://www.articlesbase.com/social-marketing-articles/learn-from-the-social-media-marketing-model-of-intel-1016290.html

Word Count: 716

Michael Chanover, the Creative Director for Web/Online for the educational toy maker LeapFrog approached Studio B Films to create a series of innovative online videos showcasing their new product line for their website. The goal of the videos was to show children interacting authentically with the toys.  The result was a series of YouTube style videos for the web, or what we called YouGen videos.  The videos have been a hit and inspired an ongoing collaboration.  LeapFrog has found that parents are more likely to buy products when they not only know how they work, but when they see a child engaged and learning from the toy.

In the current economy, many companies large and small are shifting their advertising focus to the web.  Web advertising is not just cheaper than television, but it is also easy to track the exact benefits of a specific campaign.  And the online audience continues to grow as the line between broadcast and online video is blurring as bandwidth rates increase and people increasingly turn to the web for news, social networking and entertainment.  Thanks to sites like YouTube, the amount and quality of video on the web increases daily.  And as audiences spend more time (and money) online, the web is swiftly becoming the prime space for media advertising. Below you will find an excerpt from a conversation between Studio B and Michael Chanover.

What is LF’s current advertising focus?

Above all, we strive to engage our consumers and tell the “LeapFrog story” in a meaningful way that will resonate with our target demographic. We want to show the magic of LeapFrog products and the value they bring to parents and kids alike. Our focus has become much more weighted towards online communications than in the past. The reasons are that a) the Web is, generally speaking, a more efficient communication vehicle, b) the Web offers a great deal of insight and reporting thanks to Web tracking and analytics tools. And perhaps most importantly, c) we are seeing an increasing number of our customers turn toward the Web for product information and communications.

Why did you approach Studio B to produce your online videos?

In looking for a team to help us with our videos, we specifically looked for a group that would be fast, nimble, and effective. While we work closely with several large marketing agencies, we wanted to be a little more hands on with this initiative, and find a partner that would be just that, a partner. Studio B had the perfect skill set, experience, and structure to meet the needs of these projects. Their willingness to problem solve every step of the way, their attention to detail, and their creative vision were instrumental in making these videos a success. We repeatedly engaged Studio B on these projects and continue to enjoy the accolades that we see from our efforts together.

What do you see as the primary advantages of Internet marketing for LF?

The Web is inherently interactive – it allows users to direct their experience in a way that suits their needs. For example, one of the most clicked on links on the leapfrog.com site is the link that allows a user to enter his / her child’s age. Intuitively, it is obvious that the parent of a 2 year-old child is much less interested in products and content for a 6 year-old child. By allowing a user to self-select, we’re giving them much more meaningful information. Lastly, we’re able to exercise agile marketing communication that can be refined in real time. If, for example, we discover that a certain message is resonating with consumers, we can adjust our online creative with that message in a matter of days.

What is particularly appealing about online videos?

As a result of the fast and steady growth in high-speed connections over the last three years, we’re seeing tremendous amounts of interest in video content from our customers. While we are certainly using TV as a medium for these videos, the Web is also an obvious venue with unique benefits. Not only is hosting and serving Web video far less expensive than TV, we have a great deal more insight into how our customers are using the videos. In turn, this allows us to develop the content that our customers are clearly seeking and thereby create a feedback loop and dialog with our customers.

What was your goal with the YouGen videos?

In light of the huge value we see in traditional TV advertising, we wanted to use the Web to tell a somewhat different story, a story that focuses on the experiences of real kids engaging with LeapFrog products. Toward this end, we created a series of very unscripted videos of kids using our products. Some of the actors were the children of our own employees (mine included) who shared a love for LeapFrog and were excited to get in front of a camera. We wanted parents to see the products for what they are, and let the children describe their experiences in their own words.

Are the results from the YouGen videos quantifiable?  How successful are they from your point of view?

Not only are the ‘results’ quantifiable, but the overarching impact is too. The response has been overwhelmingly positive from several perspectives. Our Google analytics reports tell us that our videos are among the most trafficked sections of the sites, we know exactly how long our users watch a given video, which videos perform well and which do not, where, within the site, our users go after watching the videos, how many users convert and purchase a product, and more. They garner a great deal of traffic and are often the most viewed piece of content on a given page. Our internal teams, executives included, are very excited about the video content we’ve created. We believe that it does an excellent job of telling the “LeapFrog story” in a very real, compelling, and attainable manner. In addition, we’ve heard consistent praise from our retail partners that our online marketing sites are “best in class” and that we’re leading the pack within our industry around innovative, new ways of telling product stories over the Web. By hosting these videos on their websites, our retailers believe they have yet another way to communicate with their/our customers.

Studio B Films is a Bay-Area production company.  In the last 16 years, we have brought countless videos to life.  We specialize in educational DVDs, corporate videos, marketing videos and PSAs.  Please contact us at: studiobfilms.com

David Collier is a video producer and owner of Studio B Films a video production company specializing in corporate, marketing, documentary training, event, and web viral videos in the San Francisco Bay Area

Article Source:http://www.articlesbase.com/social-marketing-articles/a-conversation-with-michael-chanover-1011741.html

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This article has been removed, due to the content not meeting the standards of this site. Some articles I have posted on my site, via automation processes. Normally these are excellent articles from some very good article databases.

But like all excellent databases, people have to muck it up with Adult Sites and information and Sites all about Forex… I do my best to keep them from appearing here.

Sorry you came here looking to read this topic. Please take a moment to look around at some of the other articles related to Social Media Marketing. I’m sure there is something else that will be just as useful if not more useful. (Social Media)

Some of you, that read my posts, notice that although I do make posts, I also post plenty of other relevant stuff through many automated processes. In addition to this site being something that is very personal to me, I also use it to follow some of my passions, as a testing facility. It helps me find methods of marketing that work and that don’t work. After all Marketing is always changing so it’s important to always be testing.

Eventually, I’ll have a few other test sites in addition to several other production sites that I currently have and that I’m currently working on. When that happens, this may once again become much more personal and only make posts from other sites within my sphere of influence. Until that time, I hope you enjoy all the articles I find and post, the ones that are pulled from other sites and the many articles on topics that I have a passion for, namely Marketing, Advertising, Social Media and Politics.

Thanks for visiting and again, I apologize for the confusion and I hope you didn’t waste your time.

Justin Taylor

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