Justin Taylor

Archive for the ‘Marketing and Advertising’ Category

I hate it when I get emails or see programs trying to sell something to businesses, especially the Internet Market crowd and they misinterpret the data.  There are so many people out there trying to capitalize on the fact that Facebook get as much traffic as they do.  Of course Facebook has a tremendous amount of traffic.

Do not delude yourself into thinking that Google will be replaced by Facebook.

Before you begin to take stock in all the hype about how Google is dying or dead and you must position yourself, so you will not see the death of Google… ask yourself a few questions:

How is that traffic counted, that you see in the stats they show?

How many of those people are actually searching for your business or the products and services that you offer?

How many of them are searching for anything other than their friends and family and photos?

The truth is, most of them are not searching for a single thing.  People do not go to Facebook to find an eBook or to look for an iPod or to read reviews on the latest droid gadget.  The fact is people go there to socialize and communicate with their friends and family.  They go to share personal information.  Then a certain percentage go to Facebook to play games, while a few people (as in a certain percentage) use it for business.  Then there are those that refuse to click on any ads, because it is not a search tool.

Anyone who tells you Google or Bing or the principles behind a Search using a Search Engine is dead, really has no idea how those search engines really work.  They have no idea how people who do the searches use them either.  Mostly throughout this article, I am going to refer to Google more than other search Engines.

A couple of reasons why are Yahoo has yet to do anything new in the market and if I remember correctly, just before MSN Search became Bing, Yahoo was using the MSN search engine to run it’s own algorithms.  Although Bing, may be a player in the search engine game, they too are not the one that many marketers and advertisers talk about most when referring to search.  They have been gaining more and more market share, which suggests that they will be a player for a long time to come.

But my personal belief is they get a lot of their traffic via their other paid products.  The diehard Microsoft OS crowd and the new users that buy a PC for the first time and use the default settings, which are Internet Explorer and Bing Search.  I believe that like Google and Bing will be around for quite a while as search engines.

Then there really are no other dominate search engines to compare.

So let’s look at a few other facts:

• First, we must recognize that social media really is growing and no going anywhere.  To that end, these marketers are not mistaken.  Today, YouTube (a Google property) is the #4 search engine.  Yes, that supports the claim that perhaps social media is taking over and Search Engines may have met their match.  YouTube may be a social networking site, but as mentioned, it is also a Google Owned property, it uses Google search algorithms and the reason YouTube is not the #1, #2 or #3 Search Engine is, because it is not designed to only be a search engine.  Not everyone searching on the Internet is looking for videos when they go online to find something.  In fact, some people do not even watch TV, so why search for more videos online.  Plus, there are plenty of people that barely have a handle on how to even use Google search or Bing as it is.  How many people do you know, that really know how to properly use any search engine?  How many people do you know that even understand how to use Boolean search terms or even what that means?

• Second, Google loves video.  Not only YouTube video, but other kinds of video too.  This is one way that Google ranks and finds relevant material.

• Third, Google gains a tremendous amount of traffic through the free tools they have available.  This will continue to drive the relevance and usefulness of how consumers view Google.

• Fourth, Google loves social media and even has one of it’s own, known as Google Buzz.  But the true potential of this tool has yet to be completely known or understood by most users, as it has not yet been completely integrated into all of Googles other properties.   There is also Google Friend Connect and integration with YouTube and the open source nature of Google‘s API’s, as well as the integration with OpenID.  So whatever you do, do not discount Google as a dominant player in the Social Media market just yet.

• Fifth, Google is a debt free company, with a ton of extra money in the bank.  How many social media companies can say that?  Facebook has yet to become profitable.  Twitter is much the same, they are still in the Red.  As each of the now existing big social media giants works to catch up financially with Google, Google will continue to build and perfect it’s Google Buzz.

It is clear that everyone should be using social media and that means learning to capitalize as much as you can on Facebook and Twitter today.   But another question you may want to ask yourself is how much stock do you want to put into any one single social media website.   Look at MySpace, at one time it was one of the biggest social media sites on the net.  But today it has lost must of it’s luster.

The beauty of a Search Engine is, it is not dependent on the whims of the people (i.e. doing what is trendy or whatever the current FAD might be) and it does not depend on the success of failure of one social network.   Even if Google Buzz fails or never picks up, Google has plenty of other properties and plenty of other ways they can stick with their company mission.

Google is dependent on maintaining proper algorithm’s in order to create relevant results and it is dependent on continuing to create an audience, which businesses will pay to reach.  As long as they do that, Google will always have relevance in the marketplace and people will continue to use it predominantly as a tool to find what they want.

So do not let the fear mongers convince you that the writing is on the wall and Google is on it’s way out.  Do not let them convince you that you must change all your business over today and you need to buy some program to teach you how, because the proof is in the stats of page visits or usage.

Whenever anyone says that, look deeper into what the results really say and think about how people are using the networks mentioned.  Then you will have a much clearer picture, that is not marred by your emotions or even a little bit of naivety, that you might not want to admit you have.

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Recently one of my friends on Buzz, which of course is Google‘s new recently released social network, left a great post I think you might be interested in. But first Buzz is an excellent way to connect with new people and I am sure, that once they get the whole process integrated, it will get even better. You can join me on Buzz if you want too.

Anyway back to the purpose of this post. Since I have been researching quite a bit about how to build and use FB’s fan pages, I thought I would share some more info that was recently shared with me. I am passing on this great post from Buzz, by one of my Buzz friends… you may want to check out this article called: Hit the Links: Facebook Fan Page Country Club

Enjoy.

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A very effective and reliable way to make money online is through information marketing, which is highly cost-effective and profitable.

Information marketing is a concept that can be utilized in a number of ways to sustain a steady flow of income. Nowadays, the most common and effective tools that can be used to earn money online through information marketing include; article marketing, video marketing, email marketing and affiliate marketing.

Article marketing is the most effective means for beginners and experienced alike to become profitable over the internet. It involves writing articles on anything that you are an expert in or that are useful to people in any way. Articles are used to optimize the website with keywords that best describe their business or are relevant to their area of focus.

Online information marketing is all about promotion of digital products that don’t exist physically. This means that you are marketing information to people. This information mostly exists in form of articles, ebooks, and other digital products. It is also possible to create your own digital products and market them. It will allow you earn more money, because you will be marketing for your own product.

Nowadays, the tools and approaches used to make money online include adsense, adwords, affiliate marketing, etc.; all of which are only effective and useful if you have a steady flow of traffic to your website. These tools to earn money do not involve much cost, and only requires your time and attention in order to keep everything up-to-date.

You can also advertise banners and pay-per-click advertisements on different websites, or can allow others to advertise on your website; both these approaches are equally useful, and you can generate traffic on your website, or on the website of your affiliate company, and this will obviously increase the sales potential of your products.

It is also recommended that before you begin with online information marketing, you must always conduct a detailed research on affiliate programs and marketing techniques that you might be thinking to adopt. This will allow you to select the best program with all the training facilities. Furthermore, you will not have to worry whether your online endeavor will be a success or not, but rather focus on enhancing your business profitability and marketability. This is the right approach for anyone, who wants to make money on the internet, especially for beginners who need assistance in taking the right decisions for their online business.

If you are looking to start an Online Information Marketing business then you must always trust profit lance review.

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